our pov.

  • proprietary tech.with makeup artistry tech(nique).

    We develop our products through a ‘tech’ lens for max efficacy. Paired with irresistible textures for an unmatched experience. The combination preps your skin like a pro.

  • iconic individuality.authenticity over approval.

    Celebrating unique qualities and embracing authenticity over fitting in.

  • inclusive community.fearless vulnerability.

    An inviting, safe space for inspiration, experimentation and honest conversations.

  • edutainment.be a pro at home.

    Empowering you through education, bringing you joy through entertainment.
    •  
       

      a note from

      I’ve gotta tell you, I’ve tried everything—like, literally thousands of products. After testing so much, I finally figured out what actually works—and what doesn’t. There were so many gaps in the beauty world that I kept thinking, “Why doesn’t this exist already?” So, I decided to create it myself.

      I’m self-taught when it comes to makeup, and trust me, if I can learn it, so can you! That’s why I’m so passionate about making makeup easy, fun, and accessible for everyone. I want to show you how to get glowing skin, while making sure your skin stays healthy and happy for the long haul.

      We’re in this together!

    our purpose is to empower all people to fully inhabit their unique beauty point of view by celebrating what makes you, you.

    our purpose is to empower all

    people to fully inhabit their unique

    beauty point of view by celebrating

    what makes you, you.

    we

    don’t just

    we heal

    wedon’t just conceal; we heal

    With ourmultifunctional, high-performanceproducts, you can achieve instantly flawless skin while enjoyinglong-term benefits.

    let’s make it official

    • drip it

      NOURISHING GLOW SERUM
      intense hydration · brightening · smoothing

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    • whip it

      HYDRATING WHIPPED CREAM
      elasticity boosting · barrier support · smoother skin

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    • amp it

      AMPLIFYING LIP AMPOULE
      restoring · line filling · lip repair

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    • glaze it

      GLAZEY TACK PRIMER
      skin adhering · glazing · blurring primer

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    • drench it

      SOOTHING PRIMING MILK
      deeply hydrates · rebalances skin · improvesskins texture

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      *Results based on third-party instrumental corneometer test of 32 subjects compared to untreated skin post-application and at time points throughout a 12-hour duration of the study.

      **Provides temporary repair to skin’s moisture barrier function in 30 minutes based on third-party instrumental transepidermal water loss test of 32 subjects.

      *** Skin barrier function was measured by assessing the reduction in transepidermal water loss compared to an untreated control in a clinical study of 32 subjects.